Holley 1967 Chevrolet C10 Drawing
Holley 1967 Chevrolet C10 Drawing
To me there's nothing cooler than a bitchin shop truck as a tip of the hat to the commercial lineage of the iconic American pickup truck, and Holley's new baby is one fine example!
To me there's nothing cooler than a bitchin shop truck as a tip of the hat to the commerci

The fact that Holley has always been on the cutting edge when it comes to high performance is a given-as is the fact that these guys are all true hot rodders at heart. That said the Holley crew is constantly striving to broaden their product line by a perfect melding of engineering and real-world trial and error. One way they go about their winning ways of product development is by building project vehicles as testbeds. Though they have, and are, assembling a cadre of test vehicles of every description, their latest is the one that really caught our classic truck eye-a shop truck-styled '67 Chevy C-10.

Holley 1967 Chevrolet C10 Side
The folks at Holley started their project with an amazingly solid foundation. The '67 C-10 was a near flawless older restoration that made its "rodstoration" a straightforward endeavor.
The folks at Holley started their project with an amazingly solid foundation. The '67 C-10

The Holley Shop Truck concept serves a few important interests. First, it gives the company a perfect workhorse for developing even more generalized performance products. It allows them to work on a bunch of new classic truck-specific items, and it also gave 'em an excuse to build a way-cool shop truck they'd be able to have a ball with. Who could argue with a theory like that? Well, not us that's for sure! Holley has enlisted the aid of the professional fabricators and builders at So-Cal Speed Shop in Pomona, California, to aid in the truck's assembly, and lucky for us we were able to stick our head in the door at So-Cal every now and again to check out its progress so we could share some of the Holley Shop Truck's details with you. We'll also treat you to a full-color feature in our next issue!

Holley 1967 Chevrolet C10 Engine
The original 230 was as stout as the truck itself was solid-but a real hot rod truck needs a bit more in the horsepower department and who better to accomplish that than the folks at Holley and the craftsmen at So-Cal Speed Shop.
The original 230 was as stout as the truck itself was solid-but a real hot rod truck needs

Holley began the process with the discovery and purchase of a really clean and totally stock '67 C-10. Visually the truck would be destined to have a real vintage shop truck look, featuring a factory-style paintjob treated with a hand-lettered early style Holley logo on its doors, a killer hot rod stance, and a set of one-off vintage wheels. And since the guys at Holley plan on driving this baby-and driving it hard-it was updated with a slew of new, performance-oriented suspension, brakes, and drivetrain.

So without further adieu, let's take a peek behind the scenes at So-Cal and show you some teaser shots as the Holley Shop Truck came together. And remember to stay tuned for the full-color feature next month for the full scoop!

  • Holley 1967 Chevrolet C10 Engine Mount
    As with many rodstorations, the second order of business, after a thorough starting inspection and development of a game plan, was disassembly. So-Cal started by pulling the front sheetmetal and cargo bed, the original six and trans, and the rearend and suspension. A new pair of V-8 engine mount brackets was then added to the front crossmember in anticipation of its new engine.
    As with many rodstorations, the second order of business, after a thorough starting inspec
  • Holley 1967 Chevrolet C10 Enigne Crane
    Speaking of the new engine-what better than a 480-horse, hot cam LS3 cleverly disguised as a vintage big-block! As a bonus and to prove the point that real hot rods have three pedals the LS engine is backed by a Tremec TKO 600 five-speed tranny.
    Speaking of the new engine-what better than a 480-horse, hot cam LS3 cleverly disguised as
  • Holley 1967 Chevrolet C10 C Notches
    As you can see here, the chassis was treated to the installation of a pair of C-notches, and while they were at it the complete chassis was blasted, new CPP trans and rear crossmembers installed, and all the frame joints welded up to eliminate any flex. A new pair of CPP trailing arms and related suspension components was added at that time, as well.
    As you can see here, the chassis was treated to the installation of a pair of C-notches, a
  • Holley 1967 Chevrolet C10 Wheel Well
    While Jimmy Shine and his cadre were busy working on the chassis and driveline, other crew members were tending to other chores like splitting and widening the rear wheel tubs in anticipation of the truck's new one-off wheels and new rubber.
    While Jimmy Shine and his cadre were busy working on the chassis and driveline, other crew
  • Holley 1967 Chevrolet C10 Engine Placed
    A bit of imagination, fabrication, and modification produced a smooth set of headers that worked perfectly with the LS3/'67 Chevy chassis combo. Here you can also catch a glimpse of the new CPP tubular control arms used on the '67 as well. The exhaust system was then fabricated and routed through the new center crossmember and into a set of Hooker Aerochamber mufflers.
    A bit of imagination, fabrication, and modification produced a smooth set of headers that
  • Holley 1967 Chevrolet C10 Wheel Mockups
    In order to make sure the shop truck ended up with a killer stance, the guys reinstalled the sheetmetal and mocked up some wheels and rubber to make sure they were on target.
    In order to make sure the shop truck ended up with a killer stance, the guys reinstalled t
  • Holley 1967 Chevrolet C10 Stick
    A few minor floor modifications and a custom trans tunnel cover made plenty of room for the TKO transmission and a nice home for the shifter boot as well.
    A few minor floor modifications and a custom trans tunnel cover made plenty of room for th