The Eastwood Company, America's premier source for automotive restoration tools and chemicals, announced today that it has launched a newly redesigned website that makes shopping easier and more engaging for their customers.
The new cutting-edge site, www.EASTWOOD.com, lets customers participate by adding their own interesting, informative content that can be shared with other site visitors. Anyone can now upload and share their project photos and videos, post product ratings and reviews, and participate in weekly polls. If a customer needs more product information, the site offers alternate images and close-ups of products, and instructional "how-to" videos have been added for more complex items. Eastwood's Research & Development experts have also written easy-to-understand technical articles to further educate shoppers.
As part of the introduction of this new website, www.EASTWOOD.com is running a "Soda Blaster Giveaway Contest" that continues through July 31, 2009. There's also a "10% Off Everything" Sale that ends July 3, 2009, and a "Deal of the Day" program that puts one product on sale for one day, at one special low price.
Product categories are now more easily visible, and include dropdown menus to help the shopper quickly navigate and speed the shopping process. The helpful features of Eastwood's earlier web edition have been retained, including the Free Tech Library and the Online Restoration Forum, but the new, more dynamic site allows more features to be added in the future, including rewarding its customers with discounts, giveaways, and contests.
Customers can interact with each other and with The Eastwood Company via Facebook, MySpace, Twitter and YouTube, making it easy for automotive enthusiasts to engage with their favorite restoration supply company and other enthusiasts. With the newly redesigned website, Eastwood is prepared for Web 2.0 and beyond.
The Eastwood Company markets unique tools and supplies for repair, restoration, and modification of cars, trucks, and motorcycles. Founded in 1978, Eastwood constantly strives to find and develop new products to serve the home hobbyists, recently introducing affordable soda-blasting equipment and ceramic chassis paints to this market. For more information on The Eastwood Company and their products, or to request a free copy of their full-color catalog, www.EASTWOOD.com.