As Coker Tire evolved, its line of products also expanded beyond just vintage tires to include vintage rims, wheels, and hubcaps; tire-related collectibles, apparel, and accessories; tire and whitewall cleaning products; and even its own line of Coker unicycles and Monster Cruiser bicycles. Throughout the company's growth from a small family business to a worldwide industry leader with more than 60 employees, Coker has strived to offer the highest-quality products possible, backing its products by promising superior customer satisfaction with a "No Sweat" return policy that simply declares: If it ain't right, send it back, no sweat.
Distribution methods have changed significantly over the company's 50-year history. In the early days, Corky Coker traveled to auto shows and swap meets across the country in a van packed with tires. As the company matured, the vans became larger and larger until Coker Tires employed a fleet of tractor-trailers to bring inventory to close to 70 collector vehicle events and trade shows each year. In the mail-order era, focused marketing efforts brought Coker Tire's product catalog to the mailboxes of thousands of automobile collectors and enthusiasts who placed their orders through telephone service centers. As part of the current high-tech marketplace, the company Web site, www.cokertire.com, also offers its complete catalog of tires and collectible merchandise online for simple and secure transactions.
Through the success of his 50-year-old business, Corky Coker has been able to contribute to the collector car community, often speaking on behalf of hobbyists in Washington, D.C. Corky has also served as chairman of the Automobile Restoration Market Organization as well as the chairman of the board of the Specialty Equipment Market Association. Coker holds memberships in many collector clubs, including the Antique Automobile Club of America, Antique Motorcycle Club of America, Antique Truck Historical Society, Cushman Club of America, and the Horseless Carriage Club of America. For his involvement in the business and automotive community, Corky Coker has been honored as the Tennessee Small Business Person of the Year (1997), ARMO Manufacturer of the Year (1997), ARMO Hall of Fame inductee (1998), and the Meguiar's Collector Car Hobby's Person of the Year (2004).