K&N/Goodguys Form Alliance For 2002
K&N Engineering and the Goodguys Rod & Custom Association have agreed to a title sponsorship program for the entire schedule of 2002 Goodguys national events. Under the strategic alliance, the association's events will come under the banner of K&N and will be made even more prominent with K&N's presence on site as part of the company's commitment to always keep in close touch with the street and custom rod enthusiast-its customer.
"Goodguys is a direct communication link to our customer base," says Rodney Mall, CEO of K&N Engineering. "Members of Goodguys love cars more than any other group in the world, and they have been our most loyal customers. We plan to support this great automotive family throughout the 2002 season."
"K&N manufactures some of the finest performance air filters and filtration systems. Goodguys Rod & Custom Association is one of the leading hot rod-based entertainment and event producers. Looks like a perfect fit to me," says Goodguys President, Gary Meadors. "This may be the most perfect sponsorship fit in the history of hot rods!"
For more information, please contact K&N Engineering, 1455 Citrus Ave., Dept. CT, Riverside, CA 92507, (800) 853-3333. You can also visit K&N online at www.knfilters.com.
On September 25, 2001, the Society of Manufacturing Engineers honored 50 Michigan companies that have achieved the luminous record of over 50 years of manufacturing in the state. Edsel Ford, II personally nominated Eaton Detroit Spring, Inc., with over six decades of manufacturing coil and leaf springs, for this award. Mike Eaton, president of Eaton Detroit Spring, whose grandfather started the business in 1937, accepted the award. Headquartered on Michigan Avenue in downtown Detroit, the company is currently the leading manufacturer of OEM replacement and custom springs for the aftermarket. For more information, contact Eaton Detroit Spring, Inc., 1555 Michigan Ave., Dept. CT, Detroit, MI 48216; (800) 345-5323; (313) 963-3839 (in Michigan); or www.eatonsprings.com.
So-Cal's Arizona Open House
It's always a party when Goodguys comes to town, but the folks at SO-CAL Speed Shop like to take things to the next level. When the sun dips toward the horizon Friday evening at the Goodguys Southwest Nationals in Scottsdale, Arizona, the party parade heads over to SO-CAL's Phoenix location for the annual open house. As expected, the joint was jumpin' for the 2001 festivities, and the parking lot was bursting at the seams with hundreds of cool rods and customs. Aside from the usual bench racing and tire kicking, the open house included tasty vittles from local legend Mad Coyote Joe. SO-CAL posters were being autographed by company founder Alex Xydias, while the rest of the SO-CAL staff was on hand to answer questions and sell merchandise. The open house also served as a coming-out party for the latest SO-CAL Arizona project vehicle-Frank and Mary Streff's '53 F-100, which is an updated clone of the original SO-CAL push truck from the '50s. We ran a full color feature on the SO-CAL F-100 in our April '02 issue, but you'll have to wait another year to attend SO-CAL Arizona's next open house. See you in November!