Have you ever heard the saying, "I'll know it when I see it"? This happens all too often when you buy a car or truck that you plan to trick out, but don't exactly know what the finished product should be. It's easy to lose your sense of direction during the build process. You thumb through magazines, surf the Internet, and go to shows to seek inspiration only to get overloaded. Just when you think you have the right color combo in your head, you come across something else you like better. When you find the right wheels, you end up seeing another brand that turns you on even more. Your end goal is constantly being thrown and you don't know where to start. Sometimes it just takes teaming up with the right person to get your bearings straight.
Joe Crump of Trussville, Alabama, has been victim to such a dilemma. After picking up a 1964 Chevy C10, Joe thought he had just the plan to turn it into a fun Pro Street-flavored pickup until life and circumstance began interfering with the truck's progress. About six and a half years went by with Joe accumulating parts and mocking up what he thought would be a simple, DIY build, but he'd hit the proverbial crossroads and wasn't sure where to go from there. While attending the World of Wheels show in Birmingham, he struck up a friendship with the guys at Goolsby Customs and things began to take shape. Josh Henning and his crew at Goolsby convinced Joe that they could help him pin down that vision that seemed to elude him and finally get that pickup flyin' down the road.
First order of business on this C10 was bodywork. Joe and Josh put their heads together and decided they were going to keep it consistent with the original look, but tidy things up and make it a clean, slick head turner. The crew at Goolsby went to work on the exterior modifications by shaving the driprails, welding the seams in the bed, smoothing out the tailgate and installing hidden latches, and installing one-piece side glass. To further showcase the truck's new sleeker look, the cab cowl corners were welded up and shaved, the firewall and underhood were smoothed out as were the inner fenders, and the stake pockets were removed. The rear bumper was smoothed and flipped to accommodate the center-exit exhaust and the front bumper was also smoothed with the edges re-radiused to match the wheelwell contours.
Joe and Josh also decided that they'd do away with the Pro Street look in favor of a lower stance. The suspension consists of CPP 3-inch drop spindles and CPP 1-inch drop A-arms. QA1 shocks reside in all four corners and the rear was C-notched. A new Panhard bar along with 1½-inch blocks finish out the back end. The gas tank is a Rock Valley unit that's been located in the rear.
The truck's powerplant continues to be the 454 it came with when Joe bought the truck. It's been bored .020-inch over and sports a SCAT crank, a milder Comp cam, and a Holley 750 Street Avenger carb. A Billet Specialties Tru-Trac accessory drive system was added by the guys at Goolsby as well as a custom air cleaner and valve covers which sport glovebox emblems from that era truck. Not too shabby. Power to the rear wheels comes from a TH350 with a B&M shift kit and a 2,800 stall converter. The truck rolls on Billet Specialties Legacy Wheels, 20x9 in front; 22x10 in the rear.
The interior continues the smoothed-out theme with a custom center console for the Lokar shifter, along with the factory radio and A/C inserts being shaved. New A/C vents for the Vintage Air system were installed along with a Kenwood stereo system and updated gauge cluster with Auto Meter instruments that sit behind the Billet Specialties wheel. The seat was picked up from Discount Truck and Van along with some extra leather to finish off the doors and other pieces. Clean, simple, straightforward, what more could you ask for?
Eight years to the day after Joe bought the truck, he took it to World of Wheels where he'd met the Goolsby team and the truck took Best in Class and Best in Show. Hard to believe that something that started out with such questionable goals in mind turned out to be the show stopper that it's become. Just goes to show you what can happen when the right people team up. Unlike many people who are never satisfied with their project and keep adding things and changing details as they go along, Joe confirms this is a bona fide finished build. Why mess with a good thing?