What better way to showcase your products than by getting out there and showing them in action? Tom Tomlinson, president and CEO of Holley Performance Products, wanted to build a cool shop truck to take on the 2010 Hot Rod Power Tour and to various events around the country. Tom not only wanted to build a fast and reliable truck with Holley products, he also wanted to do it with vintage style. So Tom hatched a plan, but time was short and the Holley shop was being used to build an '83 El Camino with an E-Rod LS3 crate motor to also go on the Power Tour.

The first step was picking a truck to build and, with a little help from eBay, a '67 Chevy C-10 was found. The C-10 was not any normal ground up build, because by the pictures the truck looked perfectly restored. Some time was spent researching the truck and come to find out the Chevy had been passed around among several owners over the years after it had been restored. Concerned about not getting the quality of truck that was presented online, Tom tracked down the original person who restored the pickup and was assured he was getting a solid pickup. Tom says the decision to chop up a perfectly restored truck was a smart because of the time and labor saved. The time alone to get a unrestored pickup to this '67's exceptional level would have pushed well past the Power Tour's date. One of the major reasons of building the project was to drive it on the tour and let loose. With Holley's internal shop and resources overloaded for the time being, the C-10 was contracted out to So-Cal Speed Shop in Pomona, California.

Holley's product manager Shane Weaker, formerly a So-Cal Speed Shop fabricator and auto shop manager, was put in charge of the details and helped organize the build. Tom's ideas were put to paper by Thom Taylor Design, and the artwork gave everyone involved a goal to build off.

With artwork in hand the '67 was delivered to So-Cal Speed Shop and Jimmy Shine was put in charge of the actual build process. Shine and crew removed the original straight-six and installed a GM Performance Parts Hot Cam LS3 long-block. The motor was then painted Chevy Orange to make the new LS3 motor look like a stock early big-block. The next step was to install the GMPP 4 BBL-style multiport fuel injection intake manifold followed by a Holley 4 BBL-style throttle body. To control the injectors and the eight coils Holley's HP ECU programmable self-learning ECU with integrated DIS was installed for good fuel economy and driveability. Holley also made some one-off parts for the motor, including a set of custom Hooker Headers and coil covers that emulate big-block Chevy valve covers that will hide the LS3 coils (patent pending). Exhaust flows easily through a pair of custom-built headers and a 21/2-inch dual exhaust, which in turn are connected to Hooker Aero Chamber mufflers into 3-inch tailpipes. Capping everything of was a '70s-style Corvette air cleaner.

With the power of the LS3 the rest of the drivetrain needed beefing up. With a quick call over to Bowler Transmissions of Lawrenceville, Illinois, a handbuilt five-speed Tremec TKO 600 trans was on its way and soon installed. Then a 9-inch rear end with 3:50 gears was installed to finalize the drive train.

Now it was time to install and lower the suspension, dropping the frontend with a set of Classic Performance Parts drop spindles, tubular control arms and springs. In the rear a CPP raised center crossmember connected the trailing arms to a set of So-Cal coilovers. Baer supplied the brakes for the project and helped put together a great big-brake system.