Have you ever been in the middle of something and reached the point where the project could take off in another direction just by doing something a little different from the norm? Your instincts-and oftentimes your friends and relatives-tell you not to mess with tradition, but that little devil inside is screaming for you to buck tradition. Many cave in to peer pressure; others, like Danny McPeak, stare tradition in the face and tell it to get out of his way, he's got something better in mind.

If you haven't already noticed, the untraditional route Danny chose to follow was with the color schemes on his '71 Chevy Cheyenne. Told the bright red interior would kill the truck, he persisted, knowing full well in the back of his mind that going with such a "racy" color would pay off in the end. We obviously think the gamble paid off-how about you? Instead of looking like a number of "rodstored" trucks recently built, the C-10 has a real hot rod look and feel to it, all thanks to those two color choices. Well, there are a number of other things that help distinguish Danny's Cheyenne from the herd.

The chassis, fully powdercoated, was gone through from stem to stern. Along with Early Classic dropped spindles, an Air Ride Technologies air spring kit was used front and rear to give the truck an adjustable ride height. To accommodate a custom exhaust with open-header cutouts, for times when a little extra audibleness is in order, the 'rails were punched and sleeved below the cab. Performance-wise, the '71 was hot-rodded with an early-'70s Chevy 400 small-block, complete with an Edelbrock Performer package that includes aluminum cylinder heads, a dual-quad intake, and a pair of 500-cfm carbs. Behind it, Danny opted for a GM 700-R4 he had built to his specs by Layman's Transmission Repair. With a 3.73 Posi 12-bolt from Dooley's Garage, the truck can easily tan the hides on the Goodyears off the line, but on the open highway it'll cruise with the big boys.

The Cheyenne's body required more attention than Danny had anticipated when he first purchased the truck four years ago. When everything was stripped down, it turned out that not only would the floor need to be completely replaced, but the doors and bed as well. After searching high and low, he ended up buying a '70 Chevy 1/2-ton for the doors, but decided to go with Goodmark Industries for a complete new bed and a cowl-induction hood. After untold hours of assembly, repair work, and whatnot, the truck was taken to Funk's Auto Collision for bodywork, followed by a visit to Woodings Auto Body, where Troy Wells applied the brilliant Arrival Blue metallic paint. Along with new chrome bumpers and polished 17-inch American Torq-Thrust IIs, the exterior was finished off with a cherry-an N.O.S. grille assembly with complementing factory side trim.

As the project was finally nearing an end, Danny was faced with that fork in the road: Should he heed the advice of friends and go with a traditional tan, brown, or even black interior, or should he let the little devil have his way and go red? Red it was, which he relied on Creative Concepts to pull off, at least for the upholstery portion. From the redesigned dash top to the inner doors and factory bench seat, the interior was treated with healthy portions of red leather and satin red paint, giving the Cheyenne its final dose of hot rod inspiration. The addition of a Wabbit's wood-grain dash insert and a repro '69 Z28 wood-rimmed steering wheel (mounted atop an ididit column) help break things up with a nice '70s resto touch, but a Pioneer sound system and Vintage Air climate control keep Danny in the modern age.