Contemporary Truck Talk
All Mods Con was an album by a band called The Jam back in the late ’70s. And while that’s got nothing to do with what we’re sitting here today discussing, it really encapsulates where we are at the same time.
Is it ironic that twenty-five years ago people imagined that we’d be driving flying cars and riding around on hoverboards? But here we are in 2011, talking about sixty-year-old trucks with the same great affinity that we had when we were kids thinking about what the future would hold?! I find it slightly odd. Then again, look around. They say that trends go in cycles, and there must be some truth to that with all the flashback junk I see on TV (do we really need a new version of Charlie’s Angels, Hawaii 5-0, or Knight Rider?!). Either that, or we really are just a bunch of lazy cows who find it easier to rehash something that’s already been done than come up with a fresh idea. But I digress …
What’s really cool is that we’ve come full circle in the industry that supports the classic truck market, and it’s caught up with what the greatest minds in Detroit can think up today.
In just this issue alone, we’re faced with trucks that are equipped with the amenities available to the latest to roll off the Big 3’s lot; late model drivetrain, safety features, and creature comforts. It makes it hard for one to sell a late-model truck to those of us with vintage love in our hearts!
And let’s face it, when your neighbor shows up with that brand-new F-150 with all its bells and whistles and the sticker tag that comes with it, he’s got to feel a bit silly when you show him that old truck that’s been sitting in your driveway has all the same creature comforts. For Joe Public, it just doesn’t seem possible. I mean, an old truck is just that, right? Turns out, not so much. No, we’ve accomplished All the Mod Cons …
As you can see by pursuing this issue, we’re able to make those old trucks operate just like a new-model pickup without the price tag, and with a little style to boot.
That said, we’ve done our best to put our heads together to come up with the latest and greatest in contemporary technologies that any classic trucker can use. Be it air conditioning, an overdrive transmission, fuel injection, suspension upgrades, or power accessories, we’re doing our best to come up with the options that really make driving those old haulers a thrill in today’s world.
And while we aren’t introducing any anti-gravity technology, we think we’re really rounding out what’s out there to make that old truck a little more 21st Century. Besides, what’s cooler than pulling a seven series Beemer in a 1968 Chevy C10?! Hell, I did it this afternoon and I can tell you, it’s fun!